Direct Mail and Direct Mail Marketing for Auto Accessory Stores

Do you own an auto accessory store or automobile aftermarket auto accessory shop? If so you know you must increase your sales through word-of-mouth advertising and referrals, but how do you get the original clientele in to start this landslide of new business?

You need customers and the more you have the more that will tell their friends. How can you generate massive amounts of new business ASAP for your auto aftermarket shop?

Well perhaps, a robust yet inexpensive marketing and advertising program might do the trick. Let me explain; you see, Direct Mail and Direct Mail Marketing coupon packages for Auto Accessory Stores and aftermarket auto service shops makes sense. This is because the return on investment to sending out direct-mail pays off with many new customers.

Direct mail should be sent out from auto accessory stores at least three times per year to areas with in a 25-mile radius and specifically to those people who belong to car clubs as well. The important thing is to get the people into the auto accessory store to look around and know where it is and that it is there so that next time they need something they will come and buy.

Additionally it makes sense to invite people using direct mail to come to a party or get together and this way you have more people out there telling their friends about your auto accessory store. Perhaps you might consider the value of direct marketing and mailing for your auto business as well? Think on this in 2006.

Three Interior Auto Accessories You Cannot Go Without

Most of the auto enthusiasts focus on purchasing exterior car accessories to make their car look good on the road. This makes sense but as most of us look to the outside of our vehicle we tend to not consider the inside of our vehicle.

Why do most car owners focus on the outside of the vehicle? Most of us want to impress others. We act the same way when driving our cars. We want those looking at our cars to be impressed so we buy accessories to impress them. Although it is fun to impress others, there is much to be said about taking care of the interior of your vehicle.

Here are three interior auto accessories you cannot go without. The first is providing interior protection for the floor. The auto floor takes the most interior abuse. With the constant in and out grinding of shoe debris into the car carpet fibers, it does not take long for those fibers to break down. There are many ways to protect the floor. A thermoplastic tray is a popular choice. The tray is custom fit to the specific vehicle. It is available in three color choices: black, gray, and beige. The good thing about these custom molded trays is that they are flexible. They can easily be taken in and out of the car when necessary.

Rubber mats are available that are not custom to the vehicle, but by design will hold road debris in place keeping the mess off the floor. If you are running a tight budget, then vinyl protectors make sense. They are better than nothing and lay over the existing car mats.to protect them.

The second most important interior auto accessory is seat cover protection. The original seats take a lot of abuse almost the same way that the auto mats do. Constant in and out, grinding whatever is left on the seats into the seats. This is not good long term if you are trying to keep the seats looking nice, Custom seat covers are available in many fabrics. Micro Suede, PolyCotton, Velour, Blanket, Tweed, to name a few. Match the fabric to your life style and enjoy years of seat protection.

The third most important interior accessory is a seldom discussed front window heat shield. Heat shields are universal and custom made. Your best choice is the custom made version. It will mold to the specific windshield blocking all the rays of the sun. A car heats up tremendously when parked. A heat shield will not only protect the exposed dash from uv rays but will cool the car interior giving you a more comfortable car when you first get in.

Get exterior car accessories for them. Get interior car accessories for you.

Electrifying Facts on Electric Vehicle Conversion – All You Need to Know

Right now, with the gas at prices that we have never seen before, many people are looking for ways to cut down on gas consumption and there are some people who are looking at ways to avoid using gas at all. They are researching electric vehicle conversion which is converting a car or small truck to run on electricity instead of gas. There are many benefits to having vehicle that runs on just electric but an electric vehicle conversion is no simple task. The benefits for the vehicle are, smooth running, low maintenance, low vibration, economical, and totally convenient. An electric vehicle conversion is complicated. As well as no longer using gas the vehicle will no longer use oil, an exhaust, belts, hoses, water pump, coolant, radiator, spark plugs, plug wires, and injectors. So this is not a job that should be undertaken by an amateur.

If you are a mechanic who knows what they are doing, the electric vehicle conversion can be done in your own garage, with few specialist tools. The materials needed for the electric vehicle conversion is of course the electric motor, the motor mount, motor controller, speed controller, system control box, high current shunt, high current fuse, high current circuit breaker, current meter, voltmeter, clutch plate hub adapter, main battery bank, 12V battery charger, 6V golf cart batteries (common choice), battery rack, cable terminal lugs, along with a vacuum pump and switch kit for the brakes.

Other materials for the electric vehicle conversion will include any kind of framework that you would want to use to house the batteries that are needed to run the vehicle. Cars that are most commonly used used in electric vehicle conversion are the Chevy S10, Dodge Colt, Daytona Ford Escort, Porsche 914, Honda Civic, Mazda B2000 pickup, Datsun pickup, Plymouth Sundance, Pontiac Fiero, Suzuki Samurai, Toyota pickup, and Volkswagen Beetles.

The cost of the electric vehicle conversion will vary and depend greatly on the vehicle that is going to be converted. This can range from $6500 and $9500 dollars and that estimate does not include the cost of the vehicle itself.

Depending on the size of the vehicle and the number of batteries that are used in the conversion, the distance the vehicle can drive on one charge will vary accordingly. The general Chevy S10 which has 16 six-volt batteries and weighs a total of 3700 pounds, will go about 35 miles on a full charge. If you have more batteries on a lighter car, then you will be able to go much further on a single charge.

The weight of the vehicle will also factor on how fast the vehicle will be able to go. The lighter the car and more batteries, the faster it can go. Historically electrically converted cars were slow but now they can achieve speeds of 60 to 80 mph.

Deciding on whether this option is right for you really depends on your mileage, how long you intend to keep you vehicle, and of course your commitment to the environment. Hopefully i’ve sparked enough interest for you to want to find out more.